Category Archives: Book Marketing

8 Tips on How to Have a Successful Radio Interview

8 Tips on How to Have a Successful Radio Interview

There are many ways in which you can promote your book. Some go through the more commonplace methods such as book tours and book readings. But if you are lucky you can do a radio interview about your book.

In many ways a radio interview is a highly effective way to get your book out in the open. This is because a good number of people follow the airwaves and you can reach a varied demographic of people though your radio interview. But of course radio interviews are not as easy as they seem.

There are many ways where you can mess up a radio interview. For example you can mispronounce a word and get flustered the whole interview. Or you can mess up the order of your responses and end up having a chaotic interview. This is why it pays to be prepared and have a plan for the interview.

Here are some tips on how to have a successful interview.

1. Make ideal conditions for your interview

When having a radio interview conditions must ideal, imagine this. You are starting your interview in your living room. Everything seems ok, then all of a sudden a family member comes in and turns on the TV. You tell them about your interview but the time spent in explaining about your interview already wasted your time with the interviewer and you become flustered and lose your composure during the whole interview. This is why you should have your interview somewhere quiet and secluded.

This allows you to answer the questions better and have the time to think more thoroughly on the interviewer’s questions. The most important thing to remember is that you are comfortable and have the luxury of time to answer questions. Also remember to turn off all your phones and any gadget that may interrupt you.

2. Check if the interview will be a pre-recorded or live one

It is imperative that you ask whether the interview is a pre-recorded or love one. With a pre-recorded interview you will have a chance to listen to yourself after the interview and may even be able to tweak parts of the interview that you are not satisfied with. With a live one you have to be extra prepared because there will be live callers who you will have to converse with and whose questions you will have to answer at that very moment.

3. Always have refreshments and other amenities ready for the interview

It is always a good idea to have a glass of water ready during the interview because you might get a dry mouth. It’s ok if you have a pillow or a good armchair to sit on. Interviews may last for a long time so it pays to be comfortable.

4. Make it a point to be punctual

For an interviewer there is nothing more infuriating than having an interview late or even postponed. So if you are set to be interviewed always make sure that you are on time for the interview. It’s a good idea to be ready an hour before the interview so that you have time to make last minute preparations.

4. Meditate before the interview

Before the interview take a few minutes to just close your eyes and meditate on the upcoming interview. Think on the interview and the reason why you are having the interview. Think on the things you will say about your book and what you want to say to your readers. It will also help you calm down and free your mind of anxious thoughts.

5. Be confident and friendly during the interview

During the interview always remember to be confident and friendly in answering the radio interview questions. The audience will be able to catch your tone during the interview. Which is why it is very important to sound confident while answering the questions asked. Being able to answer confidently shows readers that you wholly believe in your book. And being friendly gives you a more down to earth and approachable persona. Just remember that it always pays to be polite and energetic in answering interview questions.

6. Be courteous towards the fans and the host

When you are speaking to the host always remember to be polite and give compliments where they are due. This shows listeners that you are well mannered. You should also make it a practice to be polite to callers and answer their questions as best as you can.

Be as informative as much as you can and never be condescending to anyone of the callers, even though they are not too informed about your book. This is the reason why you are having a radio interview in the first place, which is to tell people all about your book.

7. Ask for a copy of the interview

After the interview you should ask for a replay of the interview to check if you made any mistakes. Of course if the interview was live you can no longer make any corrections. If it is a prerecorded one though make a thorough check on parts of the interview and make the changes as needed. Always remember to be meticulous when it comes to interviews because these chances are rare and you should consider it as a great opportunity.

8. Take full advantage of the opportunity

As stated earlier the chance to have a radio interview is rare so you should take full advantage of the added exposure and promote your book even further.

Get the chance to be interviewed by a veteran broadcaster in the country. Ric Bratton’s expertise includes extensive experience in both radio and television as a talented interviewer, who is able to host his shows without spin or shock.

Booking a radio interview with the famous Ric Bratton is now within your reach. The Radio Interview service of BookVenture will get you a spot on Ric Bratton’s radio show “This Week in Americal” and will have that interview recorded and distributed to multiple channels.

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Internet’s Birth Month Inspires Bookventure’s Marketing Promo

Internet’s Birth Month Inspires Bookventure’s Marketing Promo

BookVenture Publishing LLC pays tribute to World Wide Web Day with its newest marketing promo, World Wide Writing. This promo lets authors use the Internet to its full capacity to promote their book. With every purchase of a publishing package, the author will receive a discount on the package, a free Web Design, and additional free Media Release Campaign. Not only does the author cut down on publishing cost, but he or she also gets to enjoy the additional marketing services to promote the book. Through this promo, BookVenture wants to aspire and veteran writers alike to share their own creations to the world. Celebrating more than a decade’s existence of the Internet, the month of August is dedicated to making full use of this evolutionary tool.

Promo runs until August 31, 2016.

To learn more about this promo, visit https://www.bookventure.com/promo.

BookVenture: Your Ultimate Guide to a Successful Book Signing Event

BookVenture: Your Ultimate Guide to a Successful Book Signing Event

Stephen King signs autographs Saturday at Books a Million in South Portland. King was on hand for a book signing and reading by his son, Joe Hill. Troy R. Bennett | BDN

What constitutes a “Successful” Book Signing Event?

A Successful Book Signing event is when you have an audience gathered in a well-organized venue while you deliver a coherent and interesting discussion to promote yourself as an author. In order to host a successful Book Signing Event, you must be equipped with the proper materials to sell and promote your book. Avail a number of services and materials that can be very useful in a Book Signing Event.

Here’s a checklist of the necessary services/materials you should avail:

Author Video Interview

Start with the one person that can turn your book into a bestseller- YOU. As the author, you know the book from cover to back and you undoubtedly are an expert of the plot. Who’s the better person to ask about the story than the writer? Your readers will inevitably throw out questions that can be no-brainers or mind-boggling ones, which is why you must prepare yourself.

If you are not a natural public speaker, you might want to try practicing your remarks first. Writers are actually known to have less confidence in speaking because they are more expressive in writing. However, it shouldn’t be taken as a hindrance in this event. Since it can be intimidating to directly talk to the public, you can start out with a more indirect approach. An Author Video Interview service lets you, as an author, talk about yourself and your work in front of the camera.

In a way, it lets you talk, albeit indirectly, to the public and helps you practice your speech delivery. It also offers a similar setting to the book signing event since you also need to answer questions in the interview. By availing the service, not only do you get the chance to improve your communication skills, you also get to be more involved in the marketing and promotion aspect of your book. The Author Video Interview will be posted to various social media platforms.

Book Trailer

Bring your book to life by featuring it in a trailer. Boost your story’s popularity by giving your readers a visual presentation of it. A book trailer can easily go viral and is the one of the most attention-grabbing materials. The Book Trailer can be played on the day of the event to make it more entertaining for the audience. There’s no better way to fire up your readers imagination than by giving them a visual depiction of it.

Press Release

Getting a press release for your book lets you reach a wider audience since it is published in several print outlets including online. A professionally written press release helps establish your reputation as an author and get you recognition. Have a press release ready and published for the Book Signing Event so you have something for the media. Press Releases give out information about your work while subtly promoting it.

Social Media Publicity

Some companies offer Social Media Publicity packages to further enhance your presence and popularity online. There’s no better way to gain readers than penetrating the most accessible platform today- the internet. Having your own social media accounts lets you interact with readers and lets them get information and updates of your work. You can reach a big amount of followers in a short period since avid readers can discover your work faster and easier in the internet. Social Media Publicity is designed to assist you in setting up your pages and accounts on social media such as Twitter, Facebook and LinkedIn, this is especially helpful if you are not internet-savvy. The service’s goal is to enhance your book’s discoverability and build you a solid fan base.

Book Event Online Listing

There are websites designed specifically to serve as a directory for Book Signing Events. Submit your Event details online so that your followers and fans can get information of the venue, time and other specifics. It’s also a good way to promote your work further by getting it featured on the website itself.

Here are some websites you can post your Book Signing Event on:

https://www.eventbrite.com/
http://www.villagevoice.com/feedback/SubmitAnEvent/
http://digitalbooktoday.com/join-our-team/
http://portal.eventsbook.co.uk/events_home_organisor_create.aspx
http://www.chapters.indigo.ca/en-ca/events/listings

Book Orders – Volume Discounts

Avail discounts on copies of your book by buying them in bundle, the more you order your own copies- the bigger discount you can get. Book publishing companies usually offer promos handing out generous discounts on your book orders. Take advantage of these offers, your stock of books will be useful in the Book Signing event and also for any general occasions.

Print Materials (Business Cards, Postcards, Bookmarks, & Posters)

The most essential things you can carry around with you anywhere and especially during Book Signing Events- Print Materials. These marketing materials will help you get recognized and establish your reputation. Business Cards are handy since they bear your information and contact details, you can give them to high-profile personas or anyone interested in your work. Postcards, Bookmarks and Posters are great promotional prints that can be bought or just handed out to fans.

Book Stubs

Book stubs are cards similar in size and material to gift cards and allow you to promote your e-book or book directly to potential readers. Due to emergence of tablets, e-books have become the more preferred reading materials which is why it is more effective to use book stubs to promote your e-books. The book stubs can also be included in your press kits and handed out at certain events, more specifically Book Signing events.

Online Contest, Trivia & Tokens

Create your own online contest in social media and let your followers participate. There’s no better way to lure in more followers than by handing out freebies and gifts. You can promote your book or invite them to your Book Signing event through the contest. Give away a free paperback copy of your book to the winner or present them with a special token. Prizes are always a good attraction.

It’s best to always ask for assistance especially if it’s your first Book Signing Event. Publishing companies such as BookVenture offer most of the mentioned services and materials. Visit http://www.bookventure.com to get more information on the company’s offered services or contact them at their US Toll Free number 1-877-276-9751 for a FREE Consultation.

Best Book Marketing Services in 2016

Best Book Marketing Services in 2016One of the most significant bits and pieces of gaining success in the world of self-publishing is for the independent writers to do a great deal of book marketing. From there, success will eventually show up as a reward. Anywhere in the world today are the many self-publishing companies offering a variety of book marketing campaigns so that they will be able to help every author get heard in the industry. Even the different book marketing campaigns would mean differently from one author to the other. It might be well-accepted and very useful based on its best features. If there are top-selling self-published books, you should also consider the well-liked and acquired book marketing platforms in 2016.

Cover Enhancement/Cover Design

Definitely, your book will be judged based on its cover. So, when your goal is to get some more sales each day; you need to first stand out on market. Saying that means you need to focus on attracting your readers to not just think about the story inside your book but turn the pages because they are curious what’ the cover has to say.

Book Cover Design has become among the many so popular book marketing services in 2016 as many authors have become more aware of this fact that in order to drive readers to read their works, they need to attract them first from the cover itself. This service is said to be among the most sought platforms in many publishing companies and book retailers in 2016 such as Createspace and Amazon.

Social Media Marketing

Social media involve tweets, shares and content and today, have been considered the perfect place in promoting any products as they help spread the news about anything to anyone anywhere in the world. So some would question: What really social media can do to make a writer’s book marketing on the right place?

Statistics show that over 72% of all Internet users are now very active on the social media. Saying that means compared to ancient times, your words, plans, and marketing platforms about your book can easily be spread, heard, and be recognized through the use of the social media.

Book Exhibits

In 2015 there were remarkably numerous Book Exhibits and other book events that happened anywhere in the world. Due to this, a lot of authors were emerging and the number of authors purchasing the Book Exhibit service has gradually increased.

It is in Book Exhibits, especially the International Book Events, where rights negotiation, meeting the other authors, gathering thousands of book enthusiasts, and the assembly of various book sellers can happen. Due to successful book events last year, Authors can now foresee even higher numbers of book-related events to be happening in 2016.

Book Trailer Service

A book trailer is a video ad for a book/manuscript employing techniques comparable to those of movie trailers. Its purpose is to attract more booksellers and readers and allow them to discover more about the wonderful secrets that books can tell.

According to www.statista.com, while the number of video viewers in the U.S. alone has dramatically increased, it also found that average time spent by video audience has also gone parallel with it. Along with the information, Book Trailer service has also been considered among the most sought book marketing campaigns in the previous year.

Creating a book marketing and publicity campaign will help spread the secrets your book needs to unravel. Seeing to it that the marketing platforms of your choice fit right to your work is just a perfect beginning. You’ll gain more payoffs in the right time.

Updated: July 18, 2016

Book Events to Look Forward this 2015

Book Events to Look Forward this 2015

January is considered the International Creativity Month for the year 2015. Surely, it is also considered a great opportunity for all writers in the world as it opens the doors of different ways to show their creative stories anywhere in the world. The year 2015 marks a new beginning, new adventures, and new memories. It is a perfect time for authors to start looking for breaks that would allow them to be heard in the world of literature. So, what are these book-related events that authors must look forward this year? Start marking your calendar.

2015 American Library Association Midwinter

American Library Association MidwinterFrom January 30-February 02, 2015, thousands of attendees are again expected to join the American Library Association Midwinter show. The American Library Association is considered the largest and most encompassing group representing and lobbying for the national library industry. The attendees usually include library staff of all levels from across the U.S., writers, researchers, and the like. The event will take place in Chicago, Illinois.
 
Taipei International Book Exhibition

Taipei International Book ExhibitionThis International Book Exhibit will include a seminar wherein Better products for multiple markets, understanding the target audience and marketing strategies will be discussed. The event will answer the questions about how publishing is changing and will highlight also the voices from the International publishing industry. Taipei International Book Exhibition, which will take place on February 11-16, 2015 invites publishers, editors, CEOs, marketing and sales professionals, production and digital content managers, publishing industry innovators and startups, consultants, book sellers, and authors. Be part of this event and begin your new year with new escapade with the other talented people in the world.

London Book Fair 2015

London Book Fair 2015When you talk about rights negotiation and the sale and distribution of content, the London Book Fair is the global marketplace. This year, The London Book Fair will be held from April 14-16, 2015 at Olympia, in West London. It will reportedly cover all ranges of the industry. See you there!

2015 BookExpo America “New Title Showcase”

2015 BookExpo America “New Title Showcase”This year’s BookExpo America highlights more changes such as the additional of BookCon, which brought 10,000 members of the public onto the show floor; and the New Title Showcase. Since 2014, the newly added category for the show has been bringing out the best literary pieces of new writers, who deserve to be recognized. Attendees as expected are the publishers, booksellers, librarians, distributors, media, and many others. It will take place from May 27-May 29, 2015 in New York. Deadline of registration is on April 27, 2015. Don’t miss it.

2015 Beijing International Book Fair

The 2015 Beijing International Book Fair is where China’s publishing industry meets the world. The event will take place from August 26,-30 2015 at China International Exhibition Center in Beijing. It is where books of almost every subject, genre, or classification will be displayed. Deadline of registration is on August 03, 2015.

Book events such as local and international literary exhibits are absolutely clear ways of stepping up to a higher possibility in the world of literature. It is significant to writers and all book enthusiasts to always know what’s in and what’s out for reads. In 2015, these are only some of the many great book shows and other literary-related events authors should look forward to.

Promote Your Newly Published Book

Best Marketing Practices To Promote Your Newly Published Book

Different writers have a variety of temperament in life just like many others who pursue diverse paths with the same goal—to succeed in whatever profession they choose. Self-publishing is a whole lot interesting to some because of a great privilege of the authors to take full control of the entire process. But somehow, some new self-published authors might not be that interested in marketing their newly published book/s. They’re just gratified with the fact that their books are published and to see their names appear as the writers of those titles.

As a book enthusiast, I wonder if there could be a lot of authors who are wishing they get returns of their published works. I found out there are numerous of them who desire to stay at home, write a book, and earn. Most of them are just not so confident that it can be possible. But first off, we need to know that selling and earning from your published book do not happen in seconds. Publishing a book may or may not make you a billionaire. It solely depends on your attitude towards hitting the goal…it depends on the kind of book promotion you do to make it happen.

Word-of-mouth

It is not just about how your book looks but how your book performs in the market. Keep in mind that patience, perseverance, and hunger to earn are just a few of the bits and pieces you need to incur in yourself so that you’ll get optimistic responses in this process. If you could market your book to any of your family members, relatives, and closest friends; why would you walk farther yet? Start from there.

Talk about your book at home. Discuss what lessons or in what way your readers can benefit from your work. In that way, these people might be helping you out in talking about your book to others they know in the offices, schools, and other organizations these people are connected with. That’s where the “word-of-mouth advertising kicks off.

When your reader experiences or has read something far beyond what was expected, word-of-mouth is triggered. When you’re confident about your book, there’s nothing to worry and there’s no need to try to go beyond their expectation; your book will say it all.

Advertising Online

Have you wondered how some of these self-published authors make it to the top of the best-selling lists? Or simply amazed the way they are able to manage to sell more than the average of 300 books per year? You might start putting on your own list of who are making millions recently simply by writing books. Of course, anything is possible and I believe you’ve thought about that a couple of times too. And let me guess you know the answer. We all know that all it takes is great strategic planning and marketing plans for their books.

Anywhere online are millions of people connected with each other using the Internet. And according to internetlivestats.com, the world has an average of 3,000,000,000 Internet users this year. Among the many possible ways to get started is by joining online forums where people discuss about anything under the sun. Obviously, I would suggest that’s one of the best book marketing you should try today if you haven’t done it yet. It’s your time to be noticed online; so stay connected with the others today.

Social Media Marketing

You have to admit to yourself how important the social media is these days. Everyone has his own social media account: Facebook, Twitter, Myspace, LinkedIn, Multiply, SkyRock, and more. I once made a try in making an advertisement online and it’s about calling the attention of some bloggers to hit like on my blog page. I was right to use the social media sites because my blog page got numerous visits, thousands of “likes” and numerous “shares.” In this practice, you are not required to invest your money but your time.

Before you start, consider your goals in this journey. It is very essential to start a social media marketing campaign with a plan in mind so that you certainly can wander and pursue in realizing your goals without getting lost. Think through your target audience, their location and how do they use social media.

Book Reviews

A book review is a method of literary criticism in which your book is scrutinized based on the character, content, theme, style, and the like. Getting a book review is among the many possibilities that mostly self-published authors take advantage in adding visibility for their books. While this can be done scholarly or through hiring some professionals to do it for your work, getting a review for your book can be done simply by  letting others read your book. You can ask your friends or pay a book reviewer.

Most self-publishers explore this kind of marketing platform and consider it more persuasive for most readers since it involves editorial content.

Blogging

If you consider yourself an online expert; why not take advantage of it? You sure know you can start making blogs about your book and let billions of people around the world know what you’ve got. A blog for marketing can provide an identity and visibility of your book. It is where the interest is generated while you also display your work. It is where you can tell the story behind its title while allowing others to get involved with it through letting them leave their comments.

Moreover, creating blogs about you and your book can be noticed by all sorts of media and other angles of marketing in as much as you can educate people with your words. These people reading your blogs might be those who can bring your work farther when they realize how worthy your book is.

There is so much to explore about self-publishing and book marketing. Still, everything depends on you. So, when you desire to get more sales of your book, make sure you’re focused and ready to do it.